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Is Fashion Jewelry Sold in Fine Jewelry Stores?

May 5th, 2010

Have you ever wondered why fine jewelry stores like Tiffany’s or Cartier don’t sell fashion jewelry? Given that fashion jewelry is very popular and is worn by the masses, why wouldn’t the fine jewelry stores try to get in on the action? The answer is simple. Fine jewelry stores like Tiffany’s or Cartier cater to a very high profile clientele who are prepared to spend thousands of dollars whenever they walk in the door. Not to take way from fashion jewelry or fashion jewelry stores, but people don’t associate high society with fashion jewelry. Instead, those who wear fashion jewelry are characterized as “down to earth” and “practical.” Of course, there are a huge majority of us who have both fine jewelry and fashion jewelry in their collection. But when it comes to Cartier or Tiffany, perception is king. And if anyone walks into Cartier and finds that half the store is fashion jewelry, then most of their high-paying clients would walk out and never come back.

So if you are looking for costume or fashion jewelry, where are some good places to buy? Well let’s start with the Internet. There are endless websites that offer massive varieties of fashion jewelry. These varieties vary from earrings, necklaces, watches, rings, and bracelets to name a few. Or you can shop in any jewelry galleria or shopping mall to find dozens of stores that sell fashion jewelry. And keep in mind that you don’t have to buy fashion jewelry in a store that only sells jewelry. There are many apparel stores and large department stores that have nice varieties to choose from.

So the next time you are shopping at Tiffany’s or Tacori, don’t expect to be able to buy anything on the cheap. And as a courtesy to the salespeople there, make sure you are serious about shopping for fine jewelry. Although the store clerk at a small fashion jewelry store in the mall may not be on commission, the person at Tiffany’s certainly is making a living that way.


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