Is this a belated April Fools' joke?
Hey, women! What do you want from your airline?
According to this new American Airlines site, the answer certainly isn’t “Convenient flights at reasonable prices.” No according to their new webpage just for women, we broads need Stepford-esque advice on “girlfriend getaways”, straight-out-of-Oprah reading lists, an all pink layout, and a dumbed down search bar (shown above!) Of course, when designing a site for women, one just cannot complicate the flight booking widget with silly details like, oh, I dunno, price comparisons, awards points, or flexible dates. You know, actually relevant features. That would be too much for our pea brains! Lyke, this website has discounts on spas, y’all!!!
Righteously indignant? You should be. Who’d think that a 2007 company would cater to 1957 ideas of what women want? Targeted marketing is one thing, but pandering in stereotypes? I’m surprised the AA execs think women are getting to a computer at all!
If you’re a frequent flier and embarrassed by American Airlines’ pandering, here’s how you can say something about it (‘cuz picking up the phone is probably more effective than e-mail:
US or Canada
1-800-222-2377
6:00 a.m. – 2:00 a.m. CT daily
United Kingdom
08-45-601-0619
8:30 a.m. – 5:00 p.m. GMT
Mon. – Fri.
Closed Sat. – Sun.
All Other Locations:
1-918-832-1384
6:00 a.m. – 2:00 a.m. CT daily
As a former AA customer, I’m letting them know tomorrow that this chick won’t be giving them a dime.
(Via Consumerist)
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